Concept/Creative Study - 2022
Project Scope: Branding and Visual Identity, Art Direction, Copywriting, Motion
Tools Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro
Completed as a Solo Project
Tomorrow’s Travels
I created a branding identity for a travel agency with deliverables that include a static and animated logo, branding guide, and an animated brochure.
Problem: Create a distinct branding package for an upcoming travel agency, that’ll establish the company’s identity as a modern, vibrant agency aiming to attract primarily the casual yet curious traveler looking for unique, exciting experiences for their next vacation.
Solution: I created a branding identity for Tomorrow’s Travels that combines recognizable motifs associated with travel with accessories such as sunglasses to establish the travel agency as a casual, approachable option for seeking travel itineraries and packages.